John Webster, the recently deceased British copywriter--and one of advertising's greats alongside Abbott, Hegarty, and Saatchi--penned this script for The Guardian newspaper in 1986.
'Point Of View' is a masterpiece of economical writing, pacing and execution. At first we think the skinhead is out to rob the businessman, but confounding stereotypes we see him save a life.
More than twenty years later I can still recall from memory the copy delivered in the resonant tones of Sir Ian Holm:
"An event seen from one point of view gives one impression.
Seen from another point of view it gives quite a different impression.
But it's only when you get the whole picture you can fully understand what's going on."
That's not an ad, that's a life lesson; indeed so compelling was this commercial that it was shown in court by a defendant who claimed the witness had only a narrow view of the crime he was being charged with and thus not in command of all the facts.
The verdict: not guilty.