At what point does a brand putting its best foot forward step over the line that separates hyperbole from deception?
Giving Keira a couple of extra bra sizes for King Arthur promo material will surely put more bums on seats, but--and call me a killjoy--it does constitute false advertising.
And does $3.19 and 9/10ths of a cent for regular really fool anyone? (Iâd like to see Mobil make 1/10th of a cent in change).
All levity aside, these everyday marketing half-truths further erode consumer trust and inure them to marketing messages at a time when receptivity is already at an all time low.