There are only
18 words on Google's landing page--go ahead, count 'em--because they know that people just don't have time to wade through an acre of Verdana. They've inverted the information pyramid.
I'm reminded of a story Micheal Caine tells about his early career: he was doing a close-up shot and after each take the director said, "Once more, but less." A dozen takes later an exasperated Caine snapped, "If I do it any less I won't even be acting!" "Exactly," replied the director.