Still think putting a swoosh in your logo is a good idea?
According to Nike lore, the Swoosh was designed by
Carolyn Davidson in 1971, a graphic design student that Phil Knight
met while teaching an accounting class at Portland State University to
supplement his then-fledgling business.
Initially he wasn't a fan: “I don’t love it, but it’ll grow on me."
Twelve years later Davidson got an invitation to lunch at Nike where Knight surprised her with a gold Swoosh ring embedded with diamonds and an envelope containing Nike stock.
It was perhaps overdue as he only paid $35 for the original design.