A photo like this just brings the Hendrix experience alive––you just wish you'd have been in the crowd to see him petrol his axe, then set it alight.
Talk about an indelible image.
The rock legend torched his '65 Fender Strat at the end of a show at the Astoria in Finsbury Park, north London, in March 1967.
The stunt sent roadies rushing to put out the flames and left Hendrix needing treatment for minor burns.
But amid the hubbub press officer Tony Garland cleared away the scorched Stratocaster and stored it in his parents garage in Hove, East Sussex, where it lay forgotten for nearly 40 years.
Even as Hendrix became famous for burning his guitars on stage the instrument remained undiscovered until last year when it was unearthed by Garland's nephew.
The guitar was bought for just over the estimated price at the Fame Bureau's 'It's More Than Rock And Roll' auction in east London by American collector Daniel Boucher.
"I thought I'd have to pay a little bit more for it, actually. I am going to play it, I hope some of it rubs off on me," said Boucher. "It changed music, he raised the bar so high you couldn't get over it. Obviously it is an investment, it couldn't not be an investment for that amount of money, but I bought it because I like it."
The price for a piece of rock history?