Similarly advertising is not, as has been claimed by some colleagues, 'dying' and 'kaput.'
It's still among us, just evolving.
Darwin's theory of evolution is often misquoted is 'survival of the fittest.' It is, as you know, 'survival of those most adaptable to change.'
Thus, commercials on TV will be replaced by downloading shows with two fee models: Watch an ad first, then watch your favorite show for free. Or, don't watch an ad and pay $1.99.
If the ads are of Superbowl quality then folks won't mind watching them.
Hence, great advertising will be in demand once more.