At the New York Auto Show last week Audi had every one of its '09 production models on display in just one color: white.
The effect was compelling, forcing you to look at the lines and negative shapes, not the colors.
Now I'm sure someone client-side pushed back when this idea was floated: "But the R8 looks great in silver!" Fortunately, someone else had the Bransonesque strength and vision to carry this through and, along with Scion, they stole the show.
We like to think they embraced the philosophy of Household Name:
"Great ideas only ever emerge from companies with an idiosyncratic business ethic––businesses that encourage rebellion and free-thinking."