Durex Performa condoms contain
benzocaine (a mild anaesthetic) which helps men last longer in bed.
To highlight this fabulous product benefit Durex distributed limited edition pillowcases alongside their Performa condoms at New Zealand's biggest annual sex expo, 'Erotica.'
The results: the Durex stand was inundated––sales were up by 28%.
Now that's the kind of ROI to get any client excited.