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Some worthy contenders here, but the winner is...Target.
The strength of this rebus (a logo design that uses an image to represent a word) is evident to Target who now feel confident enough to run ads with just the 'bulls-eye.'
In doing so they follow in the footsteps of Shell Oil who––after a 45-year loss of nerve––reverted to their original classic icon.
Let's see how long before the CEO goes back to "see-say."
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