Apple built on the pioneering work of the team at Xerox Parc to produce
first commercially successful computer to use a graphical user
interface. Launched in 1984 with Ridley Scott's famous TV commercial, the Macintosh swept aside an era of command prompts and
Under the guidance of chief designer Jonny Ive, Apple ripped up the computer design rule book. The translucent iMac screamed "look at me" in shades of tangerine and Bondi Blue.
OS X, which debuted in 2001 remains at the cutting edge of computing.
Launched in 2001 the iPod could only store around 1,000 songs but it helped to kick-start the digital music revolution.
In 2008, the iPhone/App Store launch encouraged thousands of developers to build software for the platform a sparked a technological gold rush.
The touch-screen, tablet-style computer proved a sensation, selling more than one million units in its first 28 days.