household name : : : blog

Make The Logo Bigger

 

 

Dear client, you can still read this, right?

 

 

 

 

 

 

 

 

 

 

BBC Budget Graph

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How to make numbers look good.

Vintage Apple Ad

 

Boy, talk about the evolution of a brand.

 

 

 

 

 

 

 

 

 

 

Your Energy Consumption Calculator

 

 

Find out just how green you are.

Mr. Electricity

 

 

 

 

 

 

 

iPhone Patent Application

 

 

 

 

 

 

 

 

 

 

Halloween Costume Selector Flowchart

 

 

Halloween is without doubt the best party night of the year here in NYC, so it's important to have a costume that sends the right message to the opposite sex.

And, although you may not be conscious of it, your outfit is a reflection of your alter ego. So d'you really want to go as a clown?

 

 

 

 

Peg O' The Day : Underwater Park

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Green Lake in Tragoess, Austria, sits at the foot of the snow-capped Hochschwab mountains.

As soon as temperatures begin to rise in the spring, the ice and snow on the mountaintops melt and runs down into the park basin below.

The park fills up with as much as 10 meters of ice-cold, crystal clear water (the distinctive green coloring comes from the grass and foliage beneath.)

In June, when the waters are highest, it becomes a mecca for divers keen to explore  before the waters recede at the end of July.

More photos

 

Talent You Should Know : Lester Bookbinder

Witness the perfectionist eye of still life photographer Lester Bookbinder. (Click to enlarge.)

Born in New York City in 1929 Lester trained with the photographer Reuben Samberg before opening his own studio in 1955. (Hiro was one of his early assistants).

In the swinging sixties he moved to London and his regular contributions to British Vogue were to prove highly influential.

Examples of his work are hard to find, but this 1976 composition is from an era long before Photoshop and was created entirely 'in camera.'

If you can find links to his work, please let me know.

 

 

 

 

 

Rudolph Valentino : Movie Star Archetype

Boxing heavyweight champion Jack Dempsey who trained Valentino and other Hollywood notables of the era in the art of boxing, said of him, "He was the most virile and masculine of men. The women were like flies to a honeypot. He could never shake them off, anywhere he went. What a lovely, lucky guy."

Evidently mortal men in his orbit had their faces blacked out.

 

 

 

Social Networking Stats

 

Which demographic is on FB more than anyone else?

18-24-year-old Hispanics.

 

 

Giant Walk-Through Heart

Stuck behind a gaggle of septuagenarians while climbing through Philadelphia's Franklin Institute Giant Walk-Through Heart I wondered out loud what would happen if someone had a heart attack inside a giant heart.

"I'd enjoy the irony" said my fellow traveler.

Note to self: Never die an ironic death.

To wit, Segway CEO drives Segway off 80-foot cliff. Dies.

Emotional Purchase : OP Cruiser

I'm not a huge fan of Walmart (the Walton family's net worth being equal to that of the bottom 100 million Americans...combined), but I know why they're in business.

I just bought this sweet Ocean Pacific Cruiser for $99.  

Ninety-nine dollars.

And the shipping?

$2.97

Heck, the lock and chain cost more than the bike!

As my friend George likes to say, that's ricdiculous.

 

 

 

 

(And in case you're wondering, Household Name does not accept payment, gifts, or sponsors.)

 

 

Amelia Earhart Prenup

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I became sufficiently smitten with Amelia Earhart while working on a research project about the ill-fated pilot to put her on my 'American heroes' list alongside Ali, and Armstrong. (No, not the pedaler/pedler.)

This prenuptial typed in 1932 from AE to GPP (George Putnam, the publishing heir) outlining the rules of their future marriage only adds to her mystique.

Ask yourself this: Would you marry this girl?

More Earhart documents

 

Site O' The Week : Daily Single

DailySingle is a self-promotion site like none other.

Each day just one person is posted along with an in-depth interview about themselves.

It currently slants to Frenchies and models or both, and no, we're not complaining.

Your 15 minutes of fame now lasts 24 hours.

Idea O' The Week : Arm Chair

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'Arm Chair' 2006, by Jamie Isenstein.

Wood, metal, nylon, raw cotton, linen, hardware, human arms, human legs, zippered jeans.

Gallery

Social Network Poster

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Whoever the designer for this poster was, they know a bit about typography.

Very nice kerning and leading (letter and line-spacing), and look how the single 'A' is bumped up to fill the line space.

Social Network Trailer