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So now you know.
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Funded by a Kickstarter project, font designers Jeremy Dooley and Robbie de Villiers and graphic designer DJ Trischler created 'Chatype' for the city of Chattanooga.
Their goal is to reflect the character of Chattanooga and get folks excited about the city while celebrating “ingenuity and innovation.”
Branding a city with a specified font is akin to creating a flag they say, just this one will get seen a lot more.