Perhaps the most striking thing about this image is its failure to shock––a flooded London seems all too credible.
It was, in reality, created to raise awareness among G8 summit attendees about rising ocean levels.
Nakedness as a political statement has been gathering momentum in recent years and this anti-fur demonstration in Barcelona brought dozens of activists together to draw attention to the entirely unregulated Chinese fur market.
Naturally Europe is more advanced than the US in its anti-fur sentiment––on any Winter day NYC is littered with over-perfumed old ladies wearing mink––but thankfully a more informed younger generation rejects such dated fashion.
Please send this link to anyone you know who wears fur. No longer will they be able to claim ignorance.
(REDUNDANT WARNING: Graphic content).
With the rise of consumer expectations for environmental stewardship and social responsibility, combined with the worldwide long-term shift towards conscious consumption, perhaps the time's right to consider the new criteria rennaisance brands must meet to prosper.
We might call them "The Fab Five."
1. They honor the importance of a corporate conscience (Ethics).
Milton Friedman declared, "The business of business is business." Not these days; companies that ignore public sentiment make themselves vulnerable to attack and will be punished in the markets. No longer can they make the environment an externality.
Indeed, in a Wirthlin Worldwide survey 82% of those questioned said that corporate citizenship has "at least some influence" on their buying decisions. The internet has brought a new level of business transparency where actions are as important as what companies say in their marketing; and nothing kills a brand faster than saying one thing in your advertising, and doing another.
2. They adhere to global labor standards and practices (Wages).
They support Global Fair Trade agreements and undertake a responsibility to support a fair and honest marketplace. As Nike discovered to their cost, one ill-advised production decision to have Vietnamese twelve-year-olds manufacture sneakers in sweat shops caused untold harm to their brand and undid a decade of great advertising.
3. They tread lightly on the planet (Environment).
They strive to reduce their ecological footprint and deliver a product or service whereby no human being or animal is harmed (inhumanely slaughtered) by the manufacture of its goods or service.
4. They run counter to the global consolidation trend (Choice).
This isn't anti-globalization, it's anti-consolidation––anything that limits consumer choice.
In first decade of the American auto industry there were 346 different car companies. Buick, Cadillac and Chevrolet were all independent before they merged to form General Motors. And now we're down to two, which is really no choice at all.
5. They espouse sustainability for future generations (The Future).
They're moving toward sustainability in their business models and preserving our planet's non-renewable resources for those unborn.
150 years ago American Calvinists said "Business is about making money, and life is about doing good, and the two are not mutually exclusive."
It seems there's nothing new except that which has been forgotten.
Here's an Attorney General-worthy question for all the lawyers out there:
Given that state AGs have successfully sued 'Big Tobacco' for producing a product they know kills people, can't these very same states sue 'Big Advertising' for marketing a product they know kills people?
Your answers on a legal pad to:
My sources at the Chicago office tell me Philip Morris clients are allowed to smoke inside the building––the agency just writes off the fine––which doesn't quite sing with the founder's motto: "Reach for the stars; you may not get one, but you won't come up with a handful of mud either."
Apparently irony isn't just and element in the Periodic table.
(Above: a UK pack with a health warning worthy of the name).
No, it's not a political metaphor, it's an idea for any corporation looking to link itself with an environmental message.
Lasso a 200,000-ton iceberg off Newfoundland with an anchor handling tug (you
can just make out the eight-inch poly rope on the left side), tow it down the North American coast and park it off Coney Island.
Of course, it melts on the voyage South but that's the point.
Plant a billboard on it that reads: IGNORE ME NOW
Don't think the New York Post would.
Guaranteed page hits : 100m.
Cost : +/-$200k
As an act of civil disobedience I'm risking a $5,000 fine and six months in prison (under U.S. 18 U.S.C. 331) for this line I penned and have been printing on every bank note that passes through my hands, but it's a chance I'm willing to take to send the White House a message.
Today Google says: Your search - "It's time to mother nature" - did not match any documents.
So it seems this line has neither been written nor read before.
Let's see how long it takes for us all to change that.
Blogged by TreeHugger.com