"If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that will grow up around the banks will deprive the people of all property until their children wake-up homeless on the continent their fathers conquered.”
– Thomas Jefferson, 1802.
Some selected words of wisdom from the Twitter page of Lee Clow, Creative Director of Chiat Day LA.
Always assume no one wants to hear what your ad has to say, then give them a reason to.
A logo is not a mandatory. Being on strategy, speaking in the brand's voice and intriguing consumers are mandatories.
A brand doesn't need a unique position in the market as much as a unique position in consumers' minds.If your copy requires italics, your copy requires rewriting.
Until one is committed, there is hesitancy, the chance to draw back. Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one's favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.
–– Ahmet Ertegun.
So says the man who discovered and signed both Ray Charles and Led Zeppelin.
Examples throughout history prove her point: During the reign of Cleopatra, Eratosthenes deduced the circumference of the Earth was roughly 25,000 miles, knowledge that would be lost for more than a millennium until rediscovered by Copernicus.
The engineer Heron of Alexandria in his treatise Pneumatica (AD 62) laid out the principles of steam power.
Consider this: The Egyptians had the technical knowledge to start the industrial revolution. What they lacked was the economic incentive to create labor-saving machinery because they relied on slaves.
(Above: His Aeolipile was a child's a toy).
Hitchcock popped up in all his films, just as Renaissance artists painted themselves into a row of heads on the fringes of frescoes.
And high upon each of the two walls of Chichén Itzá's ‘Ball Court’ in Mexico are two vertical hoops. Two teams would try to shoot a rubber ball into the hoop without using either their hands or feet. (They used their hips). The winning team were sacrificed--it being considered an honor--elevating the sacrificed's family to a higher social status.
Basketball fans say the game was invented by Charles Naismith in 1891. I say evidence trumps opinion.