Where Ideas Come From: Part 2
Before You Write That Movie

The Maverick Brand: Bogart


At Humphrey Bogart’s funeral his lifelong friend, the director John Ford, delivered the eulogy.

Before a star-studded congregation he said, “In all the fountains at the Palace of Versailles swim beautiful carp, and into each fountain the grounds-keeper releases a single solitary pike, because without daily stimulation the carp would become over-fat and die. Bogey performed a similar job in Hollywood.”

And that's how you get your face on a stamp.










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