BBC's 15 Web Principles
Talent You Should Know : Ork Posters

Where Ideas Come From: Part 1



Samuel Clemens, a.k.a. Mark Twain, used to describe himself as a "relentless noticer" of human behavior.

It’s a skill essential to good creativity; from the comedian’s observational humor, to the screenwriter’s keenly observed tics that make his characters come alive. Indeed, studies suggest that so-called 'creative types' walking into a room notice as many as twenty-five specific details, whereas 'non-creative types' may observe only ten.

Relentless noticing––and recording those observations––is the idea well into which one drops the bucket.
















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