Andy Warhola
Where Ideas Come From: Part 3

Design Makes A U-Turn

 

NYC yellow cab logo

 

The new NYC yellow cab logo was surely designed by a committee; a jumble of three fonts and the new "T" subway line graphic, it offers the rider no real sensation of speed, however illusory. 

Sorry Wolff Olins, but a missed opportunity to create a truly iconic image for the greatest city in the world (that was the brief, right?) in the vein of "I heart NY.

Still, at least they kept it yellow.

Two better options...

TAXI!

 

NYC_TAXI_LOGO

 

 

 

 

 

 

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