Why Film Is Dead
More Is Less : Bill Vs. Arnie

London Underground Logo

The creator of this ageless
logo is sadly unknown, but one can imagine him or her toiling over a set square and compass to produce  this glorious design.

The roundel––in earlier years known as the 'bulls-eye' or 'target'--was first used in the 19th-century as the symbol of the London General Omnibus Company: a wheel with a bar across the center bearing the word 'General.'

Its usage on the Underground stems from the decision in 1908 to find a more obvious way of highlighting station names on platforms. The red circle with blue name bar was quickly adopted with the word "Underground" across the bar.

Mind the gap!


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