Jaguar C-X75 Electric Supercar

[click to enlarge]





In celebration of the brand’s 75th anniversary, Jaguar took the wraps off its C-X75 concept car at the 2010 Paris Motor Show.

The Jaguar C-X75, which is a range-extended electric sports car, is intended to gives us a look into the company’s future design philosophy, which calls for the production of beautiful, faster and greener cars.

As a range extended EV, the C-X75 is powered by four 195-hp electric motors—one for each wheel—for a combined output of 780-hp and 1,180 lb ft of torque.

With just the lithium-ion batteries in use, the concept has a range of 68 miles. After the batteries runs out, the C-X75 uses two gas engines (that produce a combined 188 HP) to extend the range to 560 miles.

Mated to a single-speed transmission, the Jaguar C-X75 goes from 0-62 mph in 3.4 seconds with a top speed of 205 mph.

















Chanel Concept Car



Jinyoung Jo, a talented car designer at Hong-ik University in South Korea, has created the 'Fiole' concept car for Chanel.

The design is "centered on simplicity of lines" and a classic black and white color scheme in the best tradition of Coco's tailored suits.

Car nut Karl Lagerfeld doubtless exerted his influence on the ultra-aerodynamic three-seater coupe featutring Chanel's famed interlocking C's on the front grille.


GM Fantasy Ad

Picture 41


Can't say I ever recall seeing Mid-town ladies-who-lunch stepping out of GMC Safari's at Bergdorf's, but this ad show just how long GM have been living in their world of delusion.

Former Head of Design, Bob Lutz, 77, has postponed his retirement and stepped in to oversee the dino-brand's communications.

"I do believe we have to be much bolder and much more self-aware, and in some cases, more controversial or willing to tell it like it is rather than putting out a more sanitized version."

No s**t Bob.

Brand 'O The Week : Audi

AUDI_TT Q7_2009

At the New York Auto Show last week Audi had every one of its '09 production models on display in just one color: white.

The effect was compelling, forcing you to look at the lines and negative shapes, not the colors.

Now I'm sure someone client-side pushed back when this idea was floated: "But the R8 looks great in silver!" Fortunately, someone else had the Bransonesque strength and vision to carry this through and, along with Scion, they stole the show.

We like to think they embraced the philosophy of Household Name:

"Great ideas only ever emerge from companies with an idiosyncratic business ethic––businesses that encourage rebellion and free-thinking."

Audi USA

Electric Superbike


The Vectrix Superbike features state-of-the-art clean technology––a motor and batteries instead of an engine and fuel tank.

It celebrates its zero-emission electric power by pushing the aesthetic boundaries of a  “green” vehicle--which has always been the biggest barrier to trial for consumers looking for more intelligent, conscientious personal transportation: green cars don't look cool.

Looks like that barrier just fell.


Optical Illusion Car Park


Optical Illusion Car Park


The car park in the 92-floor Eureka Tower in Melbourne Australia has signs that convey information to drivers only at key decision-making points.

Covering the full height of the walls the bold primary colors the lettering was created by painting over text projected onto the walls from the driver's perspective.







Talent You Should Know : Hubcap Creations

Ptolemy Elrington
prides himself on the fact that every piece of his creations are made from recycled material, and almost exclusively from auto hubcaps. "Some of them have lights inside," he says, "and except for the light bulbs, everything is recycled, mostly from things I find in dumpsters."

He was inspired when while living in India for a year he saw the reuse of discarded materials as a matter of course. "I saw a great deal of poverty, people scratching a living out of anything. You see people rummaging around on a big pile of rubbish, getting little tiny pieces of wire out, melting the plastic and then selling the wire."

Upon returning to the England he started collecting hubcaps: "Hubcaps are aesthetic in purpose, but ultimately of very little use. They're automatically rubbish when on the side of the road, but with a little effort and imagination I transform them into something which gives people a great deal more pleasure."

Hubcap Creations

Design Makes A U-Turn


NYC yellow cab logo


The new NYC yellow cab logo was surely designed by a committee; a jumble of three fonts and the new "T" subway line graphic, it offers the rider no real sensation of speed, however illusory. 

Sorry Wolff Olins, but a missed opportunity to create a truly iconic image for the greatest city in the world (that was the brief, right?) in the vein of "I heart NY.

Still, at least they kept it yellow.

Two better options...