Chattanooga Gets A Font






Funded by a Kickstarter project, font designers Jeremy Dooley and Robbie de Villiers and graphic designer DJ Trischler created 'Chatype' for the city of Chattanooga.

Their goal is to reflect the character of Chattanooga and get folks excited about the city while celebrating “ingenuity and innovation.”

Branding a city with a specified font is akin to creating a flag they say, just this one will get seen a lot more.











Handmade Fonts


Do very much like how Hand Made Fonts re-imagine 26 letters and arm-twist us into reconsidering the alphabet.

This Estonia based design company was founded in 2008 by Vladimir Loginov and Maksim Loginov who say they "specialize in developing unique, untraditional fonts. We take inspiration from everything that surrounds us."

Type-lovers, this blog is for you.

London Underground Logo

The creator of this ageless
logo is sadly unknown, but one can imagine him or her toiling over a set square and compass to produce  this glorious design.

The roundel––in earlier years known as the 'bulls-eye' or 'target'--was first used in the 19th-century as the symbol of the London General Omnibus Company: a wheel with a bar across the center bearing the word 'General.'

Its usage on the Underground stems from the decision in 1908 to find a more obvious way of highlighting station names on platforms. The red circle with blue name bar was quickly adopted with the word "Underground" across the bar.

Mind the gap!

Type Ladies

Matt Sutter depicts his
subjects using letters and punctuation from one of four fonts: Baskerville, Helvetica Neue, Bernhard Modern and Avenir.

Some of the type was blown up and rotated in order to create the images, but the text is otherwise unaltered.

"No letterform has been skewed, stretched, flipped or any other bastardizing technique," says the Philadelphia artist behind the portraits, "so the letters are pure as the driven snow."

Even if his images are not.

Matt Sutter